Often, when I tell people that I work in web design one of the first questions I get asked is, “How can I make my website look like it isn’t from the 1990’s?”.
With the rapid changes in the way that we access and interact with the internet, the web design principles of today are immensely different from when the first website was published in 1991. For example, check out this throwback of Amazon's home page from May 2000!
Compared to 2014...
and finally, compared to the design style of Amazon today.
Today, more companies are investing in web design than ever before because, having a well designed website can make or break your online credibility. If first impressions are lasting impressions, having a poorly designed website is more likely to be a magnet to the back button rather than a successfully performing investment.
According to a study that was done over a three year period and included over 4,500 people, Stanford Persuasive Technology Lab found that, “75% of users admit to making judgements about a company’s credibility based on their website’s design.”
So, what can you do to improve your website?
In this blog series, I will focus on 4 design elements that I think have the biggest impact on how we consume information. Those elements are:
When you utilize these 4 design elements, along with a few simple design principles and the right tools, I believe anyone can create a great looking website with positive results.
What's a design principle?
This & That Design Co. is founded around a core set of values and beliefs that I call my Design Principles. These principles are ideas that help me create design solutions for my clients and I apply them to every site I create.
Design Principle No. 1 - “Create websites that are efficient, artful, and effective”.
By reducing design to its essential elements you can create websites that are understated and comfortable. When thinking about design, remember Less Is More.
I think French writer, Antonie de Saint-Exupéry, puts it best when he said, “if anything at all, perfection is finally attained not when there is no longer anything to add, but when there is no longer anything to take away.”
This idea becomes even more relevant when you consider that, "79% of test user scan your websites content; only 16% read word-by-word".
I'm Erin. I blog about things that help me to design and develop websites, so that you can feel empowered designing your own website too!
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